GM case study

Did you know that all the companies in the States present something in park? They be all in operation(p) in an purlieu of forces that create both(prenominal) threats and opportunities for their businesses. These environmental forces, which agnize up something known as the macroenvironment, acknowledge: demographic, economic, natural, technology, political and cultural. Since the macroenvironment is in general uncontrollable, businesses often must take in ways to adapt to the continuous changes. For example, over the past some years, the auto industry has been alter tremendously by changes in the technology, natural, and political environments and therefore labored to change their marketing strategies. The engine room Environment Kotler identifies the technology environment as the most right on force affecting and shaping the future (83). The environment consists of: industrial productivity, hot manufacturing processes, modernistic products and serve of comp etitors, new products and function of exact chain partners, and any new technology that could impact a company (Environmental Scanning). Technology has been responsible for developments such as the internet, computers, opthalmic maser surgery, organ transplants, antibiotics and more (Kotler, 83). While advances in technologies are creating new markets and opportunities they are also replacing older technologies. Companies that do not keep up with these changes will find their products or services establish obsolete and not up-to-date with the consumer buying behaviors and preferences. The lifelike Environment According to Kotler, the natural environment involves the natural resources that are needed as inputs by marketers or that are change by marketing activities. Environmental concerns have been increasing over the past thirty years and in many extensive cities around the world, water and air pollution have began reach dangerous levels (81). As a result, orbicular wa rming has become the fear of many scientists! who say at long lastly we could all be buried in our own trash. It is forever important that marketers are... If you want to get a full essay, crap it on our website: BestEssayCheap.com

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