Panera Bread Company

Panera bread comp any(prenominal) Panera chous dodge is to bid a premium specialty bakery and café experience to urban workers and suburban dwellers. This strategy is most closely aligned with a colossal differentiation strategy, or being unique in ways that a broad range of consumers find appealing. introductory to taking the Panera concept nationwide, the owners performed cross country market explore and concluded that consumers could halt excited intimately a quick, richly quality dine experience. The concept is a aggregate in the midst of speedy food and casual dining, or fast casual. By choosing this strategy, Panera is attempting to achieve competitive advantage in the unique offerings it provides, offerings that rivals draw one overt have and cant afford to match. In this case, pleasant-tasting handcrafted bread arriving fresh daily, served in an inviting airwave is the companys competitive advantage and fondness viency.

SWOT Analysis Strengths - Repeat customers, development curve, word-of-mouth, fresh, quality food, fast market penetration, economies of scale, customer service, good atmosphere Weaknesses - leased land, off-site dough preparation and delivery, many untapped markets, no sustainable competitive advantage, unclear strategic direction, unfavorable financial trends Opportunities catering, win field focus on health, dinner crowd, global gross sales Threats grown economy, high gas prices, highly competitive constancy Panera scrapings closest rivals include: Atlanta Bread Company, Au Bon Pain, Chipotle, and Starbucks. Th ese restaurants atomic number 18 also in th! e fast-casual dining segment of the industry. care Starbucks, Panera Bread hopes to convey a casual, friendly atmosphere for people to dismay out and jollify the Wi-Fi and good times with friends. While these are the closest rivals, Panera must(prenominal) also compete with casual dining restaurants, fast- food places and any number of other locally-owned establishments. Recommended Action In order to compete effectively in this...If you want to get a unspoiled essay, order it on our website: BestEssayCheap.com

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